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                        BPM from a Business Point of View

                        Scott Cleveland

                        BPM Strategy

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                        One of the questions respondents were asked in PEX Network's July 2014 survey was how would they define the purpose of the process excellence at their company.

                        There were many answers, a few follow:

                        ü        -   To continually improve the current processes and develop new and innovative ways to exceed our customer's expectations.
                        -  Build a more agile framework that breaks down departmental silos and allows us to adapt to new products/services and customer experience changes quicker and with less manual work-arounds.
                        -  Reduce cost and increase efficiency.

                        My thoughts...

                        My first thought is that I really don't like the term excellence.  Excellence implies that you can get there.  Is it really an end destination?  Who defines excellence? 

                        I see processes as being in a constant state of change.  Either they are improving or they are not.  If they are not improving, they are not as effective as they once were.

                        I believe that companies will always be looking at new and innovative ways to exceed their customer's expectations.

                        Companies will adapt to new products/services and customer experience changes in order to increase their revenues and stay ahead of the competition.

                        One of the main objectives of process improvement is to reduce cost and increase efficiency.

                        A Business Process Management Strategy

                        Make managing business processes part of your business plan. 

                        Create effective business processes that will reduce costs.  Look to increase efficiency.  Look to really connect with your customers - make it easy for them to do business with you.  Create processes that will position your company to be a leader. 

                        Success with these strategies will contribute to your bottom line.

                        Scott Cleveland blogs about BPM from a business point of view.

                        Scott Cleveland

                        Scott Cleveland is a technical, innovative and creative marketing manager with more than 25 years of experience in marketing, marketing management, sales, sales management and business process consulting aimed at high-tech companies. His areas of expertise include: product marketing, solutions marketing, solution selling, sales maangement, business process management, business process improvement and process optimization. Reach him at RScottCleveland[at]


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