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                        BPM from a Business Point of View

                        Scott Cleveland

                        Why take on BPM?

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                        The benefits of managing your business processes can be enormous...

                        Managing Change

                        Whether you like it or not, change happens...

                        Typically, we will respond to the change by taking some action.  It is very easy to take the wrong action if you haven't looked at the entire process.  Once you look at the 'whole', you may see several things that could work better.

                        Focus on your Customers

                        Today, happy customers aren't enough, you need ecstatic customers.  An ecstatic customer will refer your company to others.  It is important to understand how your customers interact with your company.  There may be ways to move them from happy to ecstatic.  I have pointed out Amazon before - they are always looking for ways to make it easier for their customers to buy from them.


                        Come up with new ways to take advantage today's innovations.  Be innovative yourself.  These innovations can help you move your customers from happy to ecstatic and increase your revenues.

                        Competitive Advantage

                        Look at how you are currently doing business.  Become change agents.  Think courageously and challenge the current way of doing things.  Embrace diversity of thought and the different ways your employees think and act.  There is always a way to improve a process.

                        Take on BPM and turn it into a competitive advantage.

                        Scott Cleveland blogs about BPM from a business point of view.

                        Scott Cleveland

                        Scott Cleveland is a technical, innovative and creative marketing manager with more than 25 years of experience in marketing, marketing management, sales, sales management and business process consulting aimed at high-tech companies. His areas of expertise include: product marketing, solutions marketing, solution selling, sales maangement, business process management, business process improvement and process optimization. Reach him at RScottCleveland[at]


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